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"We, as human beings, think that through social networks, we've somehow become more social creatures. The problem with this theory is, the more we "connect" online, the less actual human interactions we have, making us actually fairly unsocial. A new video breaks down exactly how the social aspects of human beings have evolved and transformed, showing how we've regressed from a social standpoint."

"Unruly co-founder and co-CEO Sarah Wood explains which aspects of an ad are relevant when seeking widespread success online including the level of emotional intensity and the diversity and strength of users' social motivations.  Wood also dispels some of the misconceptions surrounding virality. "There's a myth around video success-which is if you get a million views or 5 million views, then you've got a successful video," Wood says. "All that view shows is how much you spent on the media. If you want to think and understand why people shared that video, and if it really has been a viral success where word of mouth played a key part, then you need to be measuring the shares." "

Last semester, a student in the masculinity course I teach showed a video clip she had found online of a toddler getting what appeared to be his first vaccinations. Off camera, we hear his father's voice. "I'll hold your hand, O.K.?" Then, as his son becomes increasingly agitated: "Don't cry!… Aw, big boy! High five, high five! Say you're a man: 'I'm a man!' " The video ends with the whimpering toddler screwing up his face in anger and pounding his chest. "I'm a man!" he barks through tears and gritted teeth. The home video was right on point, illustrating the takeaway for the course: how boys are taught, sometimes with the best of intentions, to mutate their emotional suffering into anger. More immediately, it captured, in profound concision, the earliest stirrings of a male identity at war with itself. This is no small thing. As students discover in this course, an Honors College seminar called "Real Men Smile: The Changing Face of Masculinity," what boys seem to need is the very thing they fear. Yet when they are immunized against this deeper emotional honesty, the results have far-reaching, often devastating consequences. Despite the emergence of the metrosexual and an increase in stay-at-home dads, tough-guy stereotypes die hard. As men continue to fall behind women in college, while outpacing them four to one in the suicide rate, some colleges are waking up to the fact that men may need to be taught to think beyond their own stereotypes."

"A tear-jerking viral video, called "2012: What Brought Us Together," is making the rounds online. Posted to YouTube on Tuesday, the six-minute video is a montage of major moments over the past year, from silly to serious. Set to the music of This Will Destroy You's "The Mighty Rio Grande," It includes clips about Hurricane Sandy, KONY 2012, the Costa Concordia disaster and the suicide of Amanda Todd."

"When Beyoncé's album "Lemonade" was released late Saturday night, it was available only on Tidal, a big win for that subscription streaming service, in which Beyoncé is a part owner. But Tidal's period of exclusivity appears to be quite short - just 24 hours, as the album is expected to be released for sale on iTunes at midnight on Sunday, according to two people briefed on the plans for the release, who, following the usual ironclad rules of secrecy surrounding Beyoncé's projects, were not authorized to discuss them. Apple declined to comment. The brief window of exclusivity for Tidal reflects the growing complexity and fragmentation of the digital music market. For Beyoncé, whose every move is watched intensely by the music business, releasing an album comes with seemingly irreconcilable pressures regarding, on the one hand, managing her business interests and, on the other, reaching as wide an audience as possible. Adele declined to stream her blockbuster album "25" on any service, and Taylor Swift removed all her albums from Spotify before the release of "1989," her latest album, which is available on Apple Music, the company's streaming service. Photo Beyonce with her husband, Jay Z, before the streaming music service Tidal was introduced last year. Credit Sam Hodgson for The New York Times As a partner in Tidal - the service that her husband, Jay Z, bought just over a year ago for $56 million and reintroduced as an artist-friendly alternative to Spotify - Beyoncé faced a strong incentive to release the album exclusively through that outlet, to draw attention to the service and attract subscribers to it. Yet with Tidal claiming just three million subscribers, she would risk alienating the vast majority of the online market if she were to keep the album on that service alone for too long. (Spotify has 30 million paying subscribers, and Apple Music has 11 million.) And the extremely brief window for keeping "Lemonade" -

"Chipotle's latest ad campaign, a rich, animated short film coupled with an online video game, rails against industrial farming and 'Big Food.' The new Chipotle campaign takes a page directly from the 'marketing to Millennials' handbook. "

"Students at Capital Preparatory Magnet School, in Hartford, Connecticut, are watching a video of a basketball drill. "Keep track of how many passes the players dressed in white make," Marcus Stallworth tells them. He is a media-literacy educator. Many of the kids correctly count the number of passes. But they don't notice a man in a bear suit who moonwalks across the screen. Why did so many kids miss the furry bear? That's the question Stallworth asks them. The answer, he says, tells us something important about media literacy. For Stallworth, the video shows that people miss much of what's going on around them. "It's the same when we're reading information online," he told TIME for Kids. "It's important to be aware of the messages, and the ways authors are trying to capture our attention.""

"In the lead-up to tonight's film, Generation Like, we've been asking our Facebook and Twitter communities to tell us why you use social and how it's affecting your lives. Hundreds of you have told us about the choices you're making - and why you're making them. We've asked a few writers who've thought a lot about social media to read your comments and reflect on them in the context of tonight's film. We also want to hear from you! Share your reactions below in the comments. Does Social Media Empower or Exploit? Douglas Rushkoff, Generation Like correspondent Douglas Rushkoff: Does Social Media Empower or Exploit? Generation Like correspondent Douglas Rushkoff is the author, most recently, of Present Shock: When Everything Happens Now, as well a dozen other books on media, technology and culture. He was correspondent on three previous FRONTLINE films, The Merchants of Cool (2001), The Persuaders (2004), and Digital Nation (2010). Follow him on Twitter @Rushkoff. In the lead-up to Generation Like, FRONTLINE has been asking questions about social media on social media. As I wade through the many responses, I am reminded of my own questions about these platforms when I began making this documentary. Like me, many of you are thrilled by the opportunity for connection and self-expression that social media offer.   Calum James Facebook is the best communication tool ever created. February 12 at 7:02pm   But many of you also share a sense of skepticism about what it is that social media - and the companies behind them - ask from us in return.   We all know this has something to do with our data. We create consumer profiles for the unseen companies on the other side of the screen, and enter into a relationship with them that isn't entirely clear. "Who is doing what for whom, and to what end?" The need to understand this better - and what it means for the young people using this stuff - is what set us on our journey to explor

Full Video "Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids."

"Jim Amoss, the longtime editor of The Times-Picayune, addresses whether the quality of the paper's reporting will be affected by moving to a digital platform in this 60 Minutes Extra video interview. "Will journalists be judged by the amount of online traffic their stories receive?""

Ken Goldstein, who tracks campaign ads for Kantar Media's Campaign Media Analysis Group, or CMAG, says videos like Romney's have become increasingly popular with candidates for a couple of reasons. "They're a very cheap thing for the campaign to do - sometimes it doesn't really even cost that much money to produce the ad," he says. "And then what they're hoping to do is get a bunch of earned media or free media coverage to amplify that message."

"The New York Times unveiled a major redesign of its digital offerings Wednesday. But the redesign has also embraced a controversial shift in journalism: Some posts on the site that look like articles are reported and written by people working for the paper's advertisers. The practice is sometimes called "native advertising" or "branded content," with the idea that there is actual content - maybe in the form of an article, perhaps a video - created by or for an advertiser."

"In recent years, the mass-sharing capabilities of the internet have facilitated a renewed (eye-rolling, faux-begrudging) appreciation of the dad joke. The Reddit page r/dadjokes, a forum where users go to share and enjoy "the jokes that make you laugh and cringe in equal measure," has more than 1 million subscribers and amasses several new posts every hour. The online video series Dad Jokes, which pits comedians and celebrities against each other in dad-joke-telling competitions where "if you laugh you lose," launched in 2017 and today has some 999,000 followers on Facebook. Twitter users, meanwhile, frequently call each other (and themselves) out for their simplest and squeaky-cleanest puns by tweeting "#dadjoke." Dad jokes are simultaneously beloved and maligned, deeply ingrained in the intimacies of family life and yet universal and public enough to have a hashtag. A specific tone and interpersonal dynamic converge to make a joke a dad joke-and the recent ubiquity of dad jokes might even reveal something about the states of modern fatherhood and humor."

"Whatever the post may be, could you figure out if it was legit, and explain how you got there? For the last eight weeks, MediaWise's teen fact-checkers have done exactly that. Eighteen students across the country have helped fact-check the internet by creating videos that focus on how you can debunk misinformation online. "

"Stanford psychologist Philip Zimbardo, who became a household name after conducting the Stanford prison experiments, argues that our online culture is disproportionately harming boys, who watch more pornography, waste more time playing video games, and are increasingly bored with their sedentary office jobs.  The cause, Zimbardo explains in his new book "Man (Dis)connected: How Technology has Sabotaged What it Means to Be Male," is biological in nature. Men have what psychologists call "single-cue arousability," meaning one mere stimulus brings them closer to happiness, such as a naked person on a screen, when compared to women who require more complex stimuli to become aroused."

"Teens are spending more than one-third of their days using media such as online video or music - nearly nine hours on average, according to a new study from the family technology education non-profit group, Common Sense Media. For tweens, those between the ages of 8 and 12, the average is nearly six hours per day."

"Ladies, Special K wants you to stop with the fat talk. According to the cereal company's new 2-minute spot, 93% of women engage in some form of social media self-shaming. To help put an end to the negativity, online and in real life, Special K created a nondescript clothing store and posted real, fat-talking tweets around the store and on price tags."